About VSCO Girls

Who are the famous VSCO Girls?

About+VSCO+Girls

Larry Bonilla, Photography Manager

Although unknown to people, VSCO (Visual Supply Company) is actually a photograph application where people can share pictures online. It is similar to Instagram, while instead of focusing on Modeling and Personal Activities, it focuses on having authentic and/or aesthetically pleasing pictures of nature, people and basic lifestyle.    

Due to the nature of TikTok’s user base, they focus on an unofficial term known as ‘TikTok Fame’, where they grow popular through any means. Organically one can come up with interesting, and original content to make short videos in order to attract people. Or one could follow trends, so they can ‘cheaply’ grow more popular. And this is where VSCO comes in. To TikTok, VSCO was a goldmine of unlimited ideas.

During the spring of 2019, a popular 2015 video resurfaced where one said: ‘And I Oop’, which would soon be shortened to ‘Anioop’. It essentially means the same thing as ‘yikes’ while being subtle. And soon, after being heavily influenced by TikTok, people would legitimately talk like this.

When school wrapped up in the spring of 2019, people could spend their time trying to grow famous on TikTok. One popular way people did this was through the rising trend of the VSCO Hangout. But what is a VSCO Hangout? Well, it’s where girls would create a space for their friends to have hangouts or sleepovers in. One popular trend involved turning an outdoor trampoline in their backyard, old attic or old shed into a hangout by adding things like comfy cushions, string light, beanbags, and authentic tapestries. They’d share the process of revamping their hangout on TikTok, Instagram, and/or on VSCO. This was actually a very interesting way people showed their ‘Teen Summer’ and the videos were well-received on TikTok. Girls who did this would be known as a ‘VSCO Girl’ (taken as either complementary or derogatory title). However, this is not the exact same as the modern version of a VSCO Girl.

As the summer progressed, and school started to approach, girls (usually from the class of 2022-2024) would display their new-found trait of  ‘quirky-ness’ by revealing the new style and interests. Some of which included falsely displaying themselves following the #SaveTheTurtles movement, by merely doing the minimum of recycling, and using portable metal straws. 

The trend had taken a full swing when kids started to return back to school during early August, and upperclassmen and underclassmen alike noticed that there was a new stereotype from the result of TikTok. VSCO GIRLS. Here is how to identify a VSCO Girl:  an oversized shirt that covers their shorts making you ask yourself if the girls are even wearing shorts at all (or the alternative of ‘tubed tops’), very short Nike shorts or jean shorts, Vans shoes, or Birkenstocks sandals, an abnormal amount of scrunchies on their wrists, usually a messy bun, shell necklaces, sometimes has a lanyard that their metal straw pocket, a Hydroflask (sometimes attached to it would be a long line of friendship bracelets) and a Fjallraven Kanken backpack.

But who are they really? Well, they could be described as ‘Manic Pixie Ecowarriors’, ‘Quirky Hopeless Romantics’, or ‘Basic White Girls’. They say things like ‘Anoop’ and ‘Sksksksk’. (‘sksksk’ originated from texts, where people would express themselves laughing through spamming whatever their two thumbs pressed on the keyboard, commonly being “sksksksk”). Behavior wise, they are depicted to be jumpy girls who are very adamant about being eco-friendly, and quirky. They also sometimes have ukuleles, where they play songs like Riptide by Vance Joy or the occasional Twenty One Pilots.  This is still, of course, a meme. It’s a modern stereotype associated with school (like nerds, jocks, etc).

Not every girl who wears that style of clothing is actually a ‘VSCO girl’. They aren’t as eco-warrior as the meme makes them out to be. And in fact, they can appreciate their style for what it is. Some find the term as a derogatory one, however, a few girls find the title complementary and use it as an adjective to describe themselves.